Dating app Happn, whose “missed connections” type of dating experience connects people who have crossed paths in real life, is fighting back at Tinder. Seemingly inspired by Happn’s location-based features, Tinder recently began piloting something called Tinder Places – a feature that tracks your location to match you with those people who visit your same haunts – like a favorite bar, bookshop, gym, restaurant, and more.
Of course Tinder’s move into location-based dating should worry Happn, which had built its entire dating app around the idea of matching up people who could have met in real life, but just missed doing so.
Now, Happn is challenging Tinder Places with a new feature of its own. It’s debuting an interactive map where users can discover those people they’ve crossed paths with over the past seven days.
“We don’t see it as a threat at all but as a good thing,” he tells TechCrunch. “Find the people you’ve crossed paths with has always been in Happn’s DNA since the beginning….We are very flattered that Tinder wants to include the same feature in its product. However, we will never use the swipe in our product,” he says.
Rappaport believes swiping is wrong because it makes you think of the other person as a product, and that’s not Happn’s philosophy.
“We want to [give our users a chance] to interact or not with a person, to take their time to decide, to be able to move back in their timeline if suddenly they change their mind and want to have a second chance,” he notes.
And with Tinder parent Match Group snatching up Hinge, suing Bumble, and effectively copying the idea of using “missed connections,” one has to wonder how much life rival dating apps, especially those of Happn’s size, older women dating have left
To use Happn’s map, you’ll tap on a specific location you’ve visited, and are then presented with potential matches who have been there too, or within 250 meters of that spot. The map will use the same geolocation data that Happn already uses to create its timeline, but just displays it in another form.
For those who aren’t comfortable sharing their location all the time with a dating app (um, everyone?), Happn also offers an “invisibility” mode that lets people hide their location during particular parts of the day – for example, while they’re at work.
While Happn’s new feature is a nice upgrade for regular users, Tinder’s location-based features – we’re sorry to report – are more elegantly designed.
Today, Happn’s invisibility mode has to be turned on when you want to use it, or you have to pay for a subscription to schedule to come on automatically at certain times. That means it requires far more effort to use on a day-to-day basis.
Tinder Places is also free
Meanwhile, Tinder Places lets you block a regular place you visit – like, say, the gym – from ever being recorded as a place you want to show up for matches. It also automatically removes places that would be inappropriate, including your home and work addresses, and alerts you when it’s adding a new one – so you can quickly take action to remove it, if you choose. (It’s just not rolled out worldwide at this time).
Happn, however, does offer a way to hide your profile information and other details from select users, and never shows your current location in real time, also like Tinder.
Happn, which launched back in 2014, now claims nearly 50 million users worldwide, across 50 major cities and 40 countries. It claims to have 6.5 million monthly users – but that’s much smaller, compared with Tinder’s estimated 50 million actives.